One Hook
  • Ahi Assassins takes pride in serving Fishermen Fresh local, sustainable sourced Hawaiian Wild-Caught Fish.

One Line
  • Ahi Assassins supports Hawaii’s Hook and Line Fisheries that practice sustainable, effective & efficient fishing methods.

One Fish
  • Ahi Assassins will sustainable source Hawaiian Wild Fish.

How it started

The Origin Story

  • Island

    Island

    2000-2020

    Erika grew up in Southern California, but recently rejoined her family on Oahu and was everything Josh needed.

  • City

    City

    2000-2020

    She retained island values but was conditioned by the city

  • Direct

    Direct

    2000-2020

    Josh & Erika became one of Hawaii's elite Local Pelagic Fish Suppliers that had no middle-man mark-up, because it has no middle-man.

  • Calling

    Calling

    2000-2020

    Josh & Erika became one of Hawaii's elite Local Pelagic Fish Suppliers that had no middle-man mark-up, because it has no middle-man.

Why we do it

About us

  • Real People Feeding You Reel Food

    Real People Feeding You Reel Food

    1990

    Joshua Schade, of Hawaiian decent by his mother and a third generation fisherman by his father, comes out of Kahalu'u, Oahu. As a child, he simultaneously learned how to walk and fish, instantly being bred into Hawai'i's fishing community.

  • Hours later as the sun began to set.

    Hours later as the sun began to set.

    2009

    His passion has been tested but remains unwavering, even after the ocean tried swallowing him whole. In 2009, Josh and his fishing partner Koli'i went out and came back home without the boat. They bobbed in sync with the bow of Ekolu J as they hung on a blue cooler that still sits in the back of their truck today.

  • AHI ASSASSINS

    AHI ASSASSINS

    2009

    Unfound by the coast guard, a fellow fishing boat, POKI BOY, picked them up. God's Land is now what he calls being 20+ miles out, where the waves splatter high on the teal sponson of his 29' ft Kamicraft, Makanani. AHI ASSASSINS is a testament of real fishermen.

  • New Stories Coming Soon

    New Stories Coming Soon

    2020

    Same Ocean, New World

What we stand for

Our mission

  • Caught here, not bought here

    Caught here, not bought here

    2020

    Over 80% of America's fish is imported from foreign countries with unstable processing plants & lower health regulations.

  • Support Your Locals

    Support Your Locals

    2020

    Much of the fish sold in big marketplaces are flash frozen and pumped with CO2 to bring back color.

  • Sustain Hawai'i.

    Sustain Hawai'i.

    2020

    The only thing Ahi Assassins pumps is gas into the boats we fish from.