Real People Feeding You Reel Food

Joshua Schade, of Hawaiian decent by his mother and a third generation fisherman by his father, comes out of Kahalu'u, Oahu. As a child, he simultaneously learned how to walk and fish, instantly being bred into Hawai'i's fishing community.

Hours later as the sun began to set.

Joshua Schade, of Hawaiian decent by his mother and a third generation fisherman by his father, comes out of Kahalu'u, Oahu. As a child, he simultaneously learned how to walk and fish, instantly being bred into Hawai'i's fishing community.

His passion has been tested but remains unwavering, even after the ocean tried swallowing him whole. In 2009, Josh and his fishing partner Koli'i went out and came back home without the boat. They bobbed in sync with the bow of Ekolu J as they hung on a blue cooler that still sits in the back of their truck today.

Unfound by the coast guard, a fellow fishing boat, POKI BOY, picked them up. God's Land is now what he calls being 20+ miles out, where the waves splatter high on the teal sponson of his 29' ft Kamicraft, Makanani. AHI ASSASSINS is a testament of real fishermen.

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Caught here, not bought here

Over 80% of America's fish is imported from foreign countries with unstable processing plants & lower health regulations.

Much of the fish sold in big marketplaces are flash frozen and pumped with CO2 to bring back color.

The only thing Ahi Assassins pumps is gas into the boats we fish from.